Examples of calm, practical problem-solving
These projects show how I help organizations and individuals clarify their message, organize their content, and build systems they can actually maintain. Each example focuses less on visuals and more on the operational thinking behind the work: what was confusing, what needed structure, and how the final setup made things easier to run day to day.
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Nonprofit + public-facing information
New England MissingA volunteer-run nonprofit handling sensitive information, public trust, and time-sensitive updates. I built the WordPress site from the ground up and created the content and graphics system so the team could publish clearly while keeping tone compassionate and consistent.
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Focus: clear content, compassionate presentation, and systems that move time-sensitive information where it needs to go. |
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Education + payments + automated access
Private Detective TrainerA training business that needed to feel trustworthy, organized, and easy to use. I rebuilt the website, wrote and structured the content, created the logo, and implemented Stripe payments with an automated purchase-to-access flow for the video course.
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Focus: credibility, clear training content, and a purchase-to-access setup that runs without manual back-and-forth. |
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Content + subscriptions + automation
PerkScout WeeklyA subscription-based newsletter focused on practical savings and perks without burnout. I built the website, created the content and visuals, and implemented the subscription and email systems that support consistent publishing with low daily friction.
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Focus: sustainable publishing, clear value for subscribers, and systems that reduce decision fatigue. |
Additional relevant experience
I also spent five years in a paid role at Jazzedge (PianoWithWillie.com) as Technical Support Manager, supporting an online education platform with WordPress upkeep, video publishing, student support, documentation, marketing automations, and ongoing channel management.
If this feels familiar
If you’re looking at your own site or systems and feeling stuck, overwhelmed, or unsure what belongs where, that’s usually a good place to start a conversation.